The Blue Ocean team worked closely with Aurelia Gloves to develop a digital transformation approach to its sales and services teams. Starting with a centralized platform using Sales Cloud, Blue Ocean developed a cohesive approach from Lead, to Opportunity Close, to Case Management. Their marketing automation tool was integrated with Salesforce to manage and follow up on incoming leads, proper lead routing rules developed, record types were created for manufacturers and end Clients.
Service Cloud was implemented to help manage customer service inquiries through various channels such as phone, email, social or live chat. Salesforce’s Configure Price Quote (CPQ) tool was implemented to handle complex quoting & discounting requirements.
Microsoft Business Central ERP was integrated with Salesforce to pass order information from the CRM to the ERP and order-related info, including financials, back to Salesforce. SharePoint was also integrated to bring relevant data into Salesforce at the account level.